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Baleno (Hong Kong)
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Baleno (Hong Kong) : ウィキペディア英語版
Baleno (Hong Kong)
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Baleno Holdings Limited () is a Hong Kong clothing brand sold in Asia. It is one of the most successful fashion brands to expand into China since opening up its retail markets.〔Margaret Bruce, Christopher Moore and Grete Birtwistle, ''(International Retail Marketing: A Case Study Approach )'', Butterworth-Heinemann, 2004, ISBN 978-0-7506-5748-8. Page 216〕
== History ==
A Hong Kong-listed textile company called Texwinca acquired the Baleno trademark and formed Baleno Holdings Limited in 1996. It expanded rapidly into China, becoming one of the most famous brands there, with 535 shops by 2003.〔 An academic study credited its success to affordable prices, mass appeal, design and good quality.〔
Texwinca currently operates approximately 5,000 stores, with key markets in mainland China, Hong Kong, Taiwan, Malaysia, Singapore, Philippines, Indonesia and the Middle East.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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